THE BIG SHIFT
COVID-19 has created a new reality. It has a tremendous impact on the way organisations work, how we do business and how we collaborate with customers and partners in the value chain. It touches everything. We wonder: how does it affect strategy? How does it affect sustainability, smart technology and ecosystems? A new way of making strategy is on it’s way.
That is why we have started a practical research into the ‘state of strategy’. How are Dutch companies doing? How are they currently handling their strategy and do they recognise a need to change?
Since 2012 Strategiemakers has been committed to developing sustainable and innovative organisations that are great places to work. We believe that we need to change the current practice of strategy to help guide organisations towards 2030.
LEARN FROM THE CURRENT STATE OF STRATEGY
For us to futurise, we need to understand and observe first. Go beyond preconceptions. Broaden our scope. Search for inspiring examples.
We structure our research around five themes:
- In strategy, what value do companies pursue and how do they measure success?
- What is the focal point of strategy?
- What is the time horizon of strategy and how are long term and short term aligned?
- What approach do companies use in developing and implementing their strategy?
- How is the involvement of employees and stakeholders organised?
We like to understand the mindset of leaders on how they view strategy, and how it is operationalised in practice. It is also interesting to find out whether there is or will be a ‘before’ and ‘after’ COVID-19 and a mindshift on the value and application of strategy in organisations. For example, how are sustainability, digital transformation, technology innovation and social impact incorporated in the business strategy? Is there a need and willingness to change the way organisations strategise?
WE WILL INTERVIEW MORE THAN 20 LARGE (DUTCH) COMPANIES
We will conduct 20-30 qualitative interviews to collect insights, practices and inspiring examples from organisations > 250 employees, right across sectors.
We complement the outcomes of the interviews with knowledge from strategy experts from science, business and consultancy – via the community Re:imagine Strategy. We aim to discover a set of strategic capabilities that organisations need in order to navigate successfully towards 2030.
We will publish our findings in a report by the end of September. In the meantime we will share as many interesting insights and examples as possible on our website and socials.